Japan plans to brew 'space beer'

TOKYO (AFP) — A Japanese brewery Tuesday said it was planning the first "space beer," using offspring of barley once stored at the International Space Station.

Researchers said the project was part of efforts to prepare for a future in which humans spend extended periods of time in space -- and might like a cold beer after a space walk.

Source AFP >

More attempts to get the public to envision a future life in space. The "hook" is that we'll be able to live like we do here on Earth... someday....

Abstract: "The new facility also boasts a 65,000 square foot space gallery that will include dozens of authentic space artifacts, some of which are in the museum’s permanent collection and others that will be loaned to the museum by he Kansas Cosmosphere and National Air & Space Museum. Major exhibits will include an X-15, a Redstone Rocket, Gemini capsule, Apollo capsule, Saturn Rocket, space food and a collection of space suits. Historic artifacts, full-scale replicas of spacecraft and interactive exhibits and simulators will all be used to tell the story of spaceflight. The centerpiece of the new facility will be a Titan II SLV missile. With this new exhibit, guests will be able to participate in a hands-on missile launch experience. The museum also plans to host a series of educational programs and space camps.

In addition to the exhibits, the Space Museum will feature visitor amenities including: An aviation and space themed playground, The Right Stuff Gift Store, The Cosmo Café, The Tasting Station Wine Bar, The Milky Way ice cream shop and the Sweet Space treat stop."

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I don't think I have to expound on how many memes are transfered to visitors in public facilities...

The American Chemistry Council promoting brand awareness (Fast Company Magazine, June 2008) while visually associating themselves with the American efforts of Apollo, the Space Shuttle, and NASA. Their branding campaign of "Essential", the first and last words of the memetic transmission used as the engine and caboose - depending on how the recipient stores information - either by direction (the engine) or by tailing association (the caboose), or both.

NBC Dateline presented their Top 10 UFO sightings on Sunday, May 18, 2008. Of course they had the skeptics speak up but more importantly, the host alluded many times that the skeptics' responses left us wanting to believe more in the witnesses of the events than not. Memetics? Information being driven into the brains of the viewers, traveling along the pathways of doubt while leaving memetic pathway disassemblers that trigger doubting ones own doubts, allowing new pathways to form.

This attractive and well spoken memebot starts the story off by mentioning the recent Phoenix Lights (2008) as a hoax but then leads the viewer into a lengthy report about UFO Drones and two 30+ year police veterans hired to prove or disprove these recently viewed craft.

What's important to note is that the journalist begins by bringing up alien contact... shrugs it off along with the viewer as she reiterates her audience's [probable] predisposition on the topic (a hoax) - thereby confirming with her audience that she's just one of us... she's on "our side"... but then leads us on a very open minded, objective investigation by credible, retired first-responders.

NBC News and MSNBC
updated 5:45 p.m. MT, Mon., May. 5, 2008

NASA attempting to get their belief system into the public mindset with more than 100 hours of classic footage from NASA's Mercury, Gemini and Apollo space missions have been restored for high-definition television — and will be made available to the world through the space agency's archives. ... The HD makeover was performed by the Discovery Channel for "When We Left Earth: The NASA Missions," a documentary series due to premiere in June. ... NASA will make the high-definition library available to the public as well as researchers, according to a news advisory for Tuesday's event.

GE China CEO - Fast Company May 2008

Steve Bertamini as president and CEO of GE China (and who was born in Munich, Germany) pictured in front of a building resembling a flying saucer (UFO). Fast Company magazine, May 2008

Diesel Jeans - Elle Magazine Sept 2007

Diesel Jeans advertisement in Elle Magazine, September 2007, showing the Moon or some other planet. The woman is reaching [to attain something] while floating in a space ship or space station. On the ceiling of the craft appear operating room lighting fixtures as she is willingly using the stove as a support to reach her lofty goal of securing the desire above her.

Put Your Name On The Moon - NASA

The Lunar Reconnaissance Orbiter (LRO) is being built and NASA wants everyone to participate. The public is invited to "put their name" on the Moon.

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MOON - The Game

Source: dsFanboy.com
A lot of attention is being given to this game...